O2 is hyper about Hypertag!

O2 brings new form of advertising to the Irish market place

2nd February 2005

How would you like to live like a celebrity in Monaco or shop until you drop in New York? Or go desert sand boarding in Dubai or snowboarding in the French Alps? Whatever kind of dream holiday you have always pictured, O2 has it for you with O2 Mobile Lottery!

Each week for the next six weeks, O2 is giving all its customers the chance to win one of six dream destination holidays to Los Angeles, New York, Texas, Dubai, Monaco and the French Alps. O2 is also giving away 2,000 holiday vouchers worth €200 each every week for runners up!

O2 customers must text the word lottery to 50308 to register. All bill-paying customers are then automatically included for the duration of Mobile Lottery. Speak easy customers must top up with €10 each week to be included in each week's draw.

O2's Mobile Lottery begins tomorrow, Thursday 20th January and runs for six weeks until Wednesday, March 2nd. Each weekly draw will run from 12am each Thursday to 11.59 pm the following Wednesday. The first draw takes place on Monday 31st January so make sure you have entered before then!

Image of Hypertag Launch

Pictured, from left to right, are Marie
Lawlor from Viacom Outdoor and
Yvonne Cassidy from O2