O2 to Launch iPhone 3G in Ireland on July 11
Tuesday June 10, 2008 O2 today announced that the iPhone 3G will be available in Ireland on July 11. The iPhone 3G device price will be subsidised and priced according to which of the existing three iPhone tariffs a customer chooses to sign up to. The subsidised device prices will start from just €49.
Existing iPhone customers will be able to upgrade to the new device, taking advantage of the same great deal as new customers. The new pricing is also available for non-iPhone O2 customers eligible for an upgrade.
iPhone 3G combines all the revolutionary features of iPhone with 3G networking that is twice as fast* as the first generation iPhone, built-in GPS for expanded location based mobile services, and iPhone 2.0 software which includes support for Microsoft Exchange ActiveSync and runs the hundreds of third party applications already built with the recently released iPhone Software Development Kit (SDK).
"The iPhone has already proved to be an extremely popular device with O2 Ireland customers since its launch in March and we anticipate a similar response to iPhone 3G when it goes on sale on July 11”, said Danuta Gray, CEO – O2 Ireland. “O2 Ireland’s strategy continues to be to bring our customers the very best innovations and experiences in mobile communications. iPhone is changing the way people use their mobiles forever. "
iPhone 3G will offer faster browsing speeds on the move over O2’s HSDPA network. It will be available in an 8GB model and a 16GB model. The 8GB iPhone 3G will cost just €49 on the €100 monthly iPhone tariff, €99 on the €65 tariff and €169 on the €45 tariff. The 16GB iPhone 3G will cost €129 on the €100 monthly tariff option, €169 on the €65 tariff and €229 on the €45 tariff. All iPhone tariffs include anytime minutes, texts and a 1GB data bundle.
In a separate announcement today, O2 and Bitbuzz, Ireland’s leading Wi-Fi service provider, have agreed a new deal to provide O2’s iPhone customers with free access to Bitbuzz Wi-Fi hotspots throughout the country. The deal, which is for an initial duration of 2 years, will cover the provision of Wi-Fi internet access at all Bitbuzz locations in the Republic of Ireland and Northern Ireland – 155 in total. Under the new deal, access to the Bitbuzz service will be unlimited** for O2 iPhone customers,. Access will be available from July 11 2008.
iPhone 3G will be available exclusively from O2 Retail, O2.ie and Carphone Warehouse stores. It will be available to pre-order from July 1st.
The activation process for customers who sign up to iPhone tariffs is very simple, with the SIM being activated immediately in-store. Once at home, all customers then have to do is sync the device to their PC or Mac, download the latest version of iTunes, follow the easy to use activation steps and the device will be ready to use.
*Based on 3G and EDGE testing. Actual speeds vary by site conditions
** Subject to a fair usage policy
